elevating
professional athlete voices
91 Media is a talent-first sports media platform, built to elevate professional athlete voices. We develop, produce and distribute flagship programming in partnership with elite talent.
Life in Five, hosted by NRL legend and highly influential sports media personality, Mark ‘MG’ Geyer, serves as the flagship program at 91 Media.
In it’s first year, Life in 5ive generated millions of impressions and hundreds of thousands of downloads across platforms, featuring some of the biggest names in Australian sports, media and entertainment in its inaugural season.
91 Media serves as the production lead, heading up studio recordings, post-production editing, digital distribution and social media management for the project.
the 91 PHILOSOPHY
We believe the most powerful stories in sport are best told by the people who lived them. Our role is to provide athletes with the structure, support and platform to own their voice, build meaningful media properties, and think long-term about their presence beyond the field.
91 Media is not about chasing moments.
It’s about building platforms that last.
life in 5ive podcast
HOSTED BY MARK ‘MG’ GEYER
Life in 5ive is the flagship podcast of 91 Media, built from the ground up in partnership with one of the most influential figures in Australian rugby league and sports media — Mark Geyer.
A premiership winner, State of Origin representative and long-standing media personality, Geyer’s voice has been a constant in Australian sport for more than three decades. Known for his honesty, authority and deep understanding of the game, he has successfully transitioned from elite athlete to respected commentator, broadcaster and storyteller — making him uniquely placed to lead long-form conversations that go beyond match-day analysis.
Developed alongside Mark from its inception, Life in 5ive was conceived, structured and launched by 91 Media with a clear intention: to create a premium, athlete-led platform built on insight, experience and substance. From concept development through to production, distribution and commercial strategy, 91 Media has worked closely with Mark from day one to shape the show’s voice and direction.
In its first year, Life in 5ive has quickly established itself as a commercially viable and culturally relevant sports podcast, securing sponsorship partnerships with multiple national brands while building a loyal and engaged audience across platforms.
The show now sits at the centre of 91 Media’s growing slate — a benchmark for the type of athlete-driven media properties we aim to build: considered, credible, and designed for long-term impact.